Fractional CMO for B2B SaaS

Your Marketing Should Be Generating Revenue. We Build the Engine That Makes It Happen.

For B2B SaaS and enterprise tech companies that need proven CMO-level strategy — not another agency, not a junior hire, not a guess.

Forbes Business Development Council Member

Book a Strategy Session → See Our Track Record

Increase in Sales-Accepted Leads

Conversion Rate Improvement in 30 Days

Continents Served

Rafael Moiseev

Founder & Principal Advisor

15+ years building marketing revenue engines for B2B SaaS and enterprise tech companies across three continents. Has delivered marketing-sourced pipeline and revenue growth for enterprise clients including Salesforce, SAP, Microsoft, Bayer, and Abbott.

Every result on this page came from direct, hands-on strategic leadership — not a team of junior analysts. When you work with ApexStrata, you work with me.

Business Development Council Member

The Problem

Sound Familiar?

"Marketing is a cost center." — You can't connect a single marketing dollar to pipeline or revenue. The board asks for ROI and you don't have an answer.

"We hired a VP Marketing. Six months later, still no pipeline." — The wrong hire at the wrong level. Too junior to build infrastructure, too expensive to keep experimenting.

"Our agency sends beautiful reports. Our board wants pipeline numbers." — Expensive retainers, polished decks, zero accountability for revenue. Activity without impact.

"Sales says the leads are garbage. Marketing says sales doesn't follow up." — No shared definitions, no SLAs, no feedback loops. Two teams pointing fingers while pipeline suffers.

"AI is transforming our market and we're falling behind." — Competitors are moving faster. You know AI should be in your marketing stack but you don't know where to start or who to trust.

These aren't marketing problems. They're revenue problems. And they require CMO-level strategy to solve.

The Track Record

We Build Marketing Revenue Engines from Zero

Every engagement starts the same way: a company that has never generated marketing-sourced revenue. We have never failed to change that.

374% More Sales-Accepted Leads

Transformed lead generation from 19 to 90 sales-accepted leads annually while reducing operational costs by 60%. Built the entire demand generation infrastructure from scratch.

50% Conversion Improvement in 30 Days

Deployed customer-centric campaign strategy and behavioral optimization that doubled conversion rates within the first month of engagement.

75% Increase in Product-Led Sales

Implemented self-service growth strategy that drove unassisted revenue through website optimization, UX enhancement, and ROI tools — reducing dependency on commission-based sales.

25% Lower Costs, Higher Output

Deployed marketing automation and attribution infrastructure that reduced operational spend while increasing pipeline throughput and campaign ROI by 30%.

35% Above Target During Market Disruption

Exceeded aggressive growth targets during the most challenging market conditions in a decade, earning recognition among the fastest-growing companies nationally.

Zero to Forbes in 14 Months

Built thought leadership program from 2K to 50K LinkedIn followers, earned Forbes Business Development Council membership, and established a 10K-subscriber newsletter — all from a standing start.

What We Do

Strategic Marketing Advisory

Senior-level marketing leadership without the full-time commitment or enterprise consulting markup.

Build Pipeline from Zero

Demand generation infrastructure that connects every marketing dollar to revenue. Lead scoring, routing logic, nurture tracks, and multi-touch attribution — built from the ground up.

Prove ROI to Your Board

Real-time attribution dashboards, board-ready reporting frameworks, and measurement systems that show exactly how marketing drives pipeline and closed revenue.

Position to Win

Go-to-market strategy, ICP refinement, competitive positioning, and channel strategies built for your specific market — not a template.

Develop Your Marketing Leaders

Executive coaching, hiring roadmaps, team structure, and board-ready frameworks that turn your marketing team into a revenue-accountable function.

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