Who We Are

Leadership, not activity.

ApexStrata is a strategic marketing advisory firm that provides fractional CMO services for B2B SaaS and enterprise technology companies. Founded by Rafael Moiseev, the firm specializes in building marketing revenue engines -- transforming fragmented marketing activity into measurable pipeline and closed revenue.

With over $200M in marketing-sourced pipeline generated and two successful exits driven, ApexStrata brings proven frameworks built while working with enterprise leaders including Salesforce, SAP, Microsoft, Bayer, and Truckstop.com.

Founder & Principal Advisor

Rafael
Moiseev.

Forbes BDC Member · 15+ yrs · 3 continents

15+ years building marketing revenue engines for B2B SaaS and enterprise technology companies across North America, Europe, and APAC. Has generated over $200M in marketing-sourced pipeline and tens of millions in closed revenue, working with enterprise leaders including Salesforce, SAP, Microsoft, Bayer, and Abbott.

Built the marketing engine at ITS Dispatch that led to its acquisition by Truckstop, then drove the growth marketing strategy that contributed to ICONIQ Capital's acquisition of the combined entity -- two exits where marketing directly shifted the outcome. At Truckstop.com: $3M in net new SaaS revenue, 67.8% ARPU increase, and 75% growth in unassisted sales.

Specializes in pipeline architecture, revenue operations, go-to-market strategy, and building marketing teams that turn fragmented activity into predictable revenue.

Pipeline

$200M+

Exits

Geographies

Our Approach

Marketing is not a cost center.
It's a revenue engine.

ApexStrata transforms fragmented marketing activity into cohesive growth systems. We combine go-to-market clarity, performance rigor, and modern marketing infrastructure to deliver measurable business outcomes. Every dollar invested must have a traceable path to pipeline and closed revenue.

01 / Expertise

B2B SaaS Marketing

Deep expertise in demand generation, product-led growth, and pipeline architecture for subscription businesses.

02 / Expertise

Enterprise Technology

Complex B2B sales cycles, multi-stakeholder buying committees, and account-based marketing strategies.

03 / Expertise

Revenue Operations

Attribution modeling, funnel optimization, sales-marketing alignment, and board-ready reporting frameworks.

Our Methodology

How we operate.

Data-Driven Decision Making

Every recommendation backed by analytics, attribution modeling, and measurable KPIs. No opinion dressed up as strategy.

Revenue-First Mindset

Focus on activities that drive pipeline and closed revenue. Vanity metrics are a distraction, not a dashboard.

Fast Time-to-Value

30-60-90 day plans deliver quick wins while building sustainable infrastructure that outlasts the engagement.

The Frameworks Are Proven. The Next Move Is Yours.

30-minute diagnostic call. No pitch — just a clear picture of where your marketing should be driving revenue.

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