Founder & Principal Advisor
15+ years of B2B SaaS and enterprise technology marketing experience across North America, Europe, and APAC. Has delivered marketing-sourced pipeline and revenue growth for enterprise clients including Salesforce, SAP, Microsoft, Bayer, and Abbott.
Specializing in pipeline architecture, revenue operations, go-to-market strategy, and building marketing teams that deliver measurable business impact.
Business Development Council Member
ApexStrata transforms fragmented marketing activity into cohesive growth systems. We combine go-to-market clarity, performance rigor, and modern marketing infrastructure to deliver measurable business outcomes.
Every dollar invested must have a traceable path to pipeline and closed revenue. We build the attribution frameworks, measurement systems, and organizational alignment that turn marketing into a predictable growth driver.
Deep expertise in demand generation, product-led growth, and pipeline architecture for subscription businesses.
Complex B2B sales cycles, multi-stakeholder buying committees, and account-based marketing strategies.
Attribution modeling, funnel optimization, sales-marketing alignment, and board-ready reporting frameworks.
Clients We've Served
Every recommendation backed by analytics, attribution modeling, and measurable KPIs.
Focus on activities that drive pipeline and closed revenue, not vanity metrics.
30-60-90 day plans deliver quick wins while building sustainable infrastructure.
Let's discuss how strategic marketing advisory can accelerate your growth.
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