Seven engagements that produced the numbers on the homepage. Each one details the starting state, the rebuild, the outcome, and the methodology. The frame is plain: principal track record across consultancy, SaaS, and PE-backed growth. The receipts are real.
Below are seven shapes that problem has taken — at companies ranging from $5M to $100M+ in revenue, in SaaS and in services, founder-led and PE-backed, in healthy markets and through COVID. Pick the one closest to your situation. The methodology travels.
None of these your exact situation? The underlying gap is almost always the same — marketing producing activity instead of pipeline. A 30-minute diagnostic will tell you which shape your version takes, and what would actually move it.
Book a 30-minute diagnostic →From no demand-gen function to $35M in marketing-sourced pipeline. AI lead intelligence, multichannel orchestration, and an executive events program built from scratch.
A BDR program on trial. 19 high intent prospect meetings a year. A CFO ready to shut it down. Rebuilt around tighter targeting, intent gating, and a shared lead-acceptance definition. End-state team: two SDRs.
Brand authority treated as a sequencing problem, not a budget line. CEO and managing partners publishing on a defined cadence. A newsletter from zero. Forbes and Newsweek earned.
A Salesforce partnership on paper turned into a revenue channel. Executive cultivation, four integrated product launches, joint go-to-market motions that gave field reps a reason to call.
ARPU lifted from $59 to $99. Conversion up 50% in 30 days. Unassisted sales up 75%. The marketing-driven trajectory that contributed to ICONIQ Capital’s acquisition.
New product launched into a crowded category on 1% of revenue — ten times below benchmark. Six months in, COVID hit. Reallocated faster than competitors froze. Canada’s Growth 500.
Content engineered to be cited across LLMs — ChatGPT, Claude, Perplexity, Gemini. AI tools for scale, SEO discipline for structure, expertise as the spine. $500K in 21 days, no paid, no outbound.