ROI Calculator

What's a Fractional CMO Actually Worth to Your Business?

Enter your numbers below. See the cost savings, projected pipeline impact, and what inaction is costing you every month.

Your Company

Adjust the sliders to match your situation. The calculator updates in real time.

$10M
$1M $100M
$500K
$50K $5M
$50K
$5K $500K
5
0 100
4
1 mo 18 mo
3
0 20

Leadership Cost Comparison

Full-Time CMO Salary + Benefits + Equity + Taxes $420,000 + 3-6 month hiring process + 3-6 month ramp time + $150K-$300K wrong-hire risk
Fractional CMO Monthly Retainer, No Benefits or Equity $120,000 Start within 1-2 weeks Impact within 30-60 days No long-term commitment
Your Annual Savings $300,000

Projected Pipeline Impact

Based on typical results from companies at your revenue stage and marketing maturity.

$960K Year 1 Pipeline Generated Conservative 8x return on fractional CMO investment
8x Projected ROI Based on ApexStrata's average client results
19 Projected Monthly Leads Improvement based on your current baseline
4 Additional Deals per Quarter From marketing-sourced pipeline alone

The Cost of Waiting

Every month without strategic marketing leadership, your company is leaving pipeline on the table.

$80K Lost Pipeline per Month
$240K Lost Pipeline per Quarter
$480K Lost While Hiring a Full-Time CMO

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ApexStrata — Fractional CMO ROI Analysis

Prepared on | apexstrata.com

How We Calculate These Numbers

This calculator uses conservative, industry-validated benchmarks for B2B SaaS companies:

Disclaimer: These are projections based on industry benchmarks and ApexStrata's historical client results. Actual results vary based on market conditions, product-market fit, sales capacity, and execution quality.

Related Resources

Dig Deeper Into the Numbers

Explore our detailed guides on fractional CMO costs and value.

How Much Does a Fractional CMO Cost? Fractional vs Full-Time CMO